This paper describes a tough, disciplined process for choosing the right CRM vendor for your company. It does not push a predefined laundry list of functionality, but describes how to define your own set of requirements and find out which vendors really meet them. This paper addresses the following key selection criteria: Functionality: Why it [...]
INTRODUCTION It is widely acknowledged that SaaS-based solutions for CRM and other areas of Business Process Automation have the potential to revolutionize not just the software industry, but the entire industrial sector since they enable small to mid-sized companies to deploy enterprise-class software infrastructures at minimal initial cost and so compete more effectively with Fortune [...]
INTRODUCTION Would you rather buy a product from a company with a reputation for having a great Support organization or a great Sales organization? Join the crowd if you answered Support; survey after survey shows that it is one of the strongest factors influencing sales, and every company has strong self-interest in doing it right. [...]
INTRODUCTION Would you rather buy a product from a company with a reputation for having a great Support organization or a great Sales organization? Join the crowd if you answered Support; survey after survey shows that it is one of the strongest factors influencing sales, and every company has strong self-interest in doing it [...]
